Course Information
Sales Management and Supervision Skills
Sales Management and Supervision
Equip sales supervisors with the tools to manage targets, monitor field activities, coach salespeople and improve sales execution discipline.
Table of Contents
1. Course Introduction
Sales Management and Supervision Skills is increasingly important as organizations need practical capability that connects strategy, daily execution and measurable results. Without a structured approach, teams often rely on experience alone, making outcomes inconsistent and difficult to sustain.
This course provides the concepts, tools and practice needed to strengthen sales management and supervision. Participants learn how to analyze current situations, select appropriate methods and apply them to realistic workplace cases.
The program is designed for practical application. Through discussion, exercises and guided reflection, participants build a clear action orientation and prepare to transfer learning into their own work environment.
2. Learning Objectives
- Explain the core principles and business value of sales management and supervision.
- Analyze current practices, gaps and risks related to sales supervisor role and mindset.
- Use practical tools and templates to apply target breakdown and activity planning in workplace situations.
- Coordinate with relevant stakeholders and communicate expectations clearly during implementation.
- Handle common obstacles, deviations or resistance without losing focus on objectives.
- Build an action plan to apply, monitor and sustain improvements after the course.
3. Target Participants
- Sales Representatives and Business Development TeamsNeed to approach customers, understand needs, communicate value and improve conversion quality.
- Sales Managers, Supervisors and Team LeadersManage targets, coach sales behavior, monitor pipelines and improve team performance.
- Account Managers and Customer-Facing ProfessionalsDevelop relationships, handle objections, coordinate service and grow customer value.
- Business Owners and Commercial LeadersNeed a practical sales management foundation to improve revenue systems and execution discipline.
4. Course Content
The six-part course content covers sales supervisor role and mindset, target breakdown and activity planning, pipeline and sales activity monitoring, field coaching and feedback, team motivation and performance handling and sales reporting and improvement actions, moving from foundation to practical workplace application.
PART 01 Sales Supervisor Role And Mindset
- Define sales supervisor role and mindset and its role in sales management and supervision.
- Clarify key concepts, terms and expected outcomes.
- Identify common challenges and failure points in real work.
- Connect the module content with team performance and business results.
- Use a practical checklist or framework to analyze the situation.
- Review workplace examples and discuss lessons learned.
- Practice applying the method through a job-relevant case.
- Summarize key takeaways and actions for implementation.
PART 02 Target Breakdown And Activity Planning
- Define target breakdown and activity planning and its role in sales management and supervision.
- Clarify key concepts, terms and expected outcomes.
- Identify common challenges and failure points in real work.
- Connect the module content with team performance and business results.
- Use a practical checklist or framework to analyze the situation.
- Review workplace examples and discuss lessons learned.
- Practice applying the method through a job-relevant case.
- Summarize key takeaways and actions for implementation.
PART 03 Pipeline And Sales Activity Monitoring
- Define pipeline and sales activity monitoring and its role in sales management and supervision.
- Clarify key concepts, terms and expected outcomes.
- Identify common challenges and failure points in real work.
- Connect the module content with team performance and business results.
- Use a practical checklist or framework to analyze the situation.
- Review workplace examples and discuss lessons learned.
- Practice applying the method through a job-relevant case.
- Summarize key takeaways and actions for implementation.
PART 04 Field Coaching And Feedback
- Define field coaching and feedback and its role in sales management and supervision.
- Clarify key concepts, terms and expected outcomes.
- Identify common challenges and failure points in real work.
- Connect the module content with team performance and business results.
- Use a practical checklist or framework to analyze the situation.
- Review workplace examples and discuss lessons learned.
- Practice applying the method through a job-relevant case.
- Summarize key takeaways and actions for implementation.
PART 05 Team Motivation And Performance Handling
- Define team motivation and performance handling and its role in sales management and supervision.
- Clarify key concepts, terms and expected outcomes.
- Identify common challenges and failure points in real work.
- Connect the module content with team performance and business results.
- Use a practical checklist or framework to analyze the situation.
- Review workplace examples and discuss lessons learned.
- Practice applying the method through a job-relevant case.
- Summarize key takeaways and actions for implementation.
PART 06 Sales Reporting And Improvement Actions
- Define sales reporting and improvement actions and its role in sales management and supervision.
- Clarify key concepts, terms and expected outcomes.
- Identify common challenges and failure points in real work.
- Connect the module content with team performance and business results.
- Use a practical checklist or framework to analyze the situation.
- Review workplace examples and discuss lessons learned.
- Practice applying the method through a job-relevant case.
- Summarize key takeaways and actions for implementation.
5. Training Methodology
The class is delivered in small groups with a learner-centered approach. The instructor presents concise concepts, facilitates discussion, leads case practice, provides feedback and helps participants convert knowledge into applied workplace behavior.
6. Class Information
| Expected Opening Date | Schedule | Training Hours | Location | Tuition Fee | Register |
|---|---|---|---|---|---|
| To be updated | Saturday – Sunday | 08:30 – 16:30 | Ho Chi Minh City | VND 4,500,000 | Register |
| To be updated | Monday – Thursday | 18:00 – 21:30 | Hanoi | VND 4,500,000 | Register |
Note:The opening schedule is tentative and may be adjusted based on the number of registered participants, class delivery conditions and the actual training plan. Masterskills will confirm the official schedule with participants before the opening date.
- Duration:2 days / 4 sessions; maximum 35 participants per class.
- Ho Chi Minh City:224 Dien Bien Phu, Ban Co Ward, Ho Chi Minh City.
- Hanoi:51 Le Dai Hanh, Hai Ba Trung Ward, Hanoi.
- Corporate In-House Training:Delivered at the office or factory; pricing is based on design scope, delivery location and class size.
- Additional Costs:Instructor travel and accommodation costs are determined by the delivery location, if applicable.
7. Learning Materials & Certification
Participants receive copyrighted course materials prepared by Masterskills, practice handouts, self-assessment forms and reference materials aligned with business situations.
10. Representative Clients
Selected practical training programs with content close to this course topic that Masterskills has delivered for corporate clients.
Sales Staff Supervision SkillsCompany Toyota Ben Thanh - Ho Chi Minh City
Professional Sales Staff SupervisionCompany FMC Vietnam – Ho Chi Minh City
Sales Channel SupervisionTong Company Buu Dien Vietnam (VNPost) - Ho Chi Minh City
Sales Supervisory SkillsJSC Bia Sai Gon Mien Trung - Ho Chi Minh City
Production Supervision Skills - TWI (Train Within Industry)Co., Ltd. Molex Vietnam – Ho Chi Minh City
Professional Selling SkillsPilmico Vietnam Feed JSC - Dong Thap
Production Supervision Skills - TWI (Train Within Industry)Co., Ltd. Nature Foods - Tinh Dong Nai
Consultative Solution Selling SkillsTSL Solutions Company - Ho Chi Minh City
Ready to develop sales management and supervision capability for your team?
Masterskills experts are ready to advise on a Sales Management and Supervision Skills program aligned with your business objectives.

