Promotion Campaign and Cross-Selling Management

1. Course Introduction

Promotion Campaign and Cross-Selling Management is increasingly important as organizations need practical capability that connects strategy, daily execution and measurable results. Without a structured approach, teams often rely on experience alone, making outcomes inconsistent and difficult to sustain.

This course provides the concepts, tools and practice needed to strengthen promotion and cross-selling management. Participants learn how to analyze current situations, select appropriate methods and apply them to realistic workplace cases.

The program is designed for practical application. Through discussion, exercises and guided reflection, participants build a clear action orientation and prepare to transfer learning into their own work environment.

2. Learning Objectives

• Explain the core principles and business value of promotion and cross-selling management.
• Analyze current practices, gaps and risks related to promotion and cross-selling foundations.
• Use practical tools and templates to apply customer segmentation and buying behavior in workplace situations.
• Coordinate with relevant stakeholders and communicate expectations clearly during implementation.
• Handle common obstacles, deviations or resistance without losing focus on objectives.
• Build an action plan to apply, monitor and sustain improvements after the course.

3. Target Participants

• Sales Representatives and Business Development TeamsNeed to approach customers, understand needs, communicate value and improve conversion quality.
• Sales Managers, Supervisors and Team LeadersManage targets, coach sales behavior, monitor pipelines and improve team performance.
• Account Managers and Customer-Facing ProfessionalsDevelop relationships, handle objections, coordinate service and grow customer value.
• Business Owners and Commercial LeadersNeed a practical sales management foundation to improve revenue systems and execution discipline.

4. Course Content

The six-part course content covers promotion and cross-selling foundations, customer segmentation and buying behavior, offer design and value bundling, campaign planning and execution control, cross-selling scripts and customer communication and measurement, learning and optimization, moving from foundation to practical workplace application.

5. Training Methodology

The class is delivered in small groups with a learner-centered approach. The instructor presents concise concepts, facilitates discussion, leads case practice, provides feedback and helps participants convert knowledge into applied workplace behavior.

6. Class Information

Note:The opening schedule is tentative and may be adjusted based on the number of registered participants, class delivery conditions and the actual training plan. Masterskills will confirm the official schedule with participants before the opening date.

• Duration:2 days / 4 sessions; maximum 35 participants per class.
• Ho Chi Minh City:224 Dien Bien Phu, Ban Co Ward, Ho Chi Minh City.
• Hanoi:51 Le Dai Hanh, Hai Ba Trung Ward, Hanoi.
• Corporate In-House Training:Delivered at the office or factory; pricing is based on design scope, delivery location and class size.
• Additional Costs:Instructor travel and accommodation costs are determined by the delivery location, if applicable.

7. Learning Materials & Certification

Participants receive copyrighted course materials prepared by Masterskills, practice handouts, self-assessment forms and reference materials aligned with business situations.

Certificate of Course Completion

Participants who meet attendance and practice requirements are awarded a Masterskills certificate of course completion.