Sales and Marketing Training Programs

PROGRAM OVERVIEW

Developing sales and marketing capabilities for growth objectives

This portfolio connects sales mindset, commercial process, team management, marketing, distribution channels and customer experience. Organizations can select course groups by business model, market and learner responsibility level.

Objectives

Standardize customer-centric sales mindset and consistent sales processes
Improve prospecting, outreach, needs discovery and solution consulting capability
Develop negotiation, objection handling and effective sales closing skills
Manage pipeline, plans, forecasts, KPIs and sales team performance
Strengthen sales supervision, coaching and sales team development capability
Connect sales with marketing, branding, distribution channels and digital activities
Improve customer experience, revenue and measurement mechanisms for continuous improvement

Learner Profile

Sales Staff
Sales Team Leaders / Supervisors
Sales Managers
Marketing / Communications
Business Owners

PROGRAM PORTFOLIO

Sales and marketing course groups

Request Program Advice →

01Sales Foundations and Strategy

Equip learners with business mindset, sales processes, sales planning and target customer outreach methods.

02Consulting, Negotiation and Sales Closing

Improve needs discovery, objection handling, customer reading, negotiation and opportunity-to-contract conversion capability.

03Sales Management and Team Development

Standardize capability in sales team management, market supervision, employee coaching, revenue management and sales channels.

04Distribution Channels, Stores and Receivables

Optimize distribution systems, store management, merchandising, cross-selling and sales cash flow control.

05Marketing, Branding and Communication

Develop market research, brand positioning, public relations, PR content and persuasive communication capabilities.

06Digital, Online and Omnichannel Selling

Apply digital platforms, online marketing, social media, omnichannel sales and automation to expand lead sources.

07Business Communication, Care and Customer Experience

Improve customer interactions, relationship building, telephone selling, after-sales care and customer experience.

Commercial capability development roadmap

01

Sales Foundations

0–3 months

Sales mindset, needs discovery, consulting, negotiation and closing.

02

Revenue Growth

3–9 months

Customer management, omnichannel sales, marketing and customer experience.

03

Commercial Management

9–18 months

Planning, forecasting, sales team management, distribution channels and revenue.

Build sales capability for growth objectives

Masterskills supports program selection by business model, customer journey and learner-group role.

Submit a Training Request

Personal Development Courses

Management Skills Courses

Leadership Skills Courses

Customer Service Courses

Sales and Marketing Courses

Manufacturing and Maintenance Courses

Purchasing and Warehousing Courses

Human Resources Courses

Quality Management

Risk Management Courses

Customized Training Programs

Sales and Marketing